John Hannon
Profile
Industry Leader with a record of maximizing return on shareholder investments, creating and managing productive teams, delivering market share improvements, identifying and capturing non-traditional revenue sources and building community steward news stations.
Key Strengths Include:
Creativity and Differentiation: Thinker with an award winning track record of innovative approaches to station operation, news, sales, sponsorships and promotion.
Team Leadership: Consistently strong record in recruiting, training, developing, motivating and mentoring teams and individuals to top performance and professional advancement.
Relationship Building Skills: Committed to strong cross-departmental relationships and working cooperatively with a crystal clear focus on the priorities.
Negotiation: Highly effective negotiator with a thorough grasp of the process and a determination to find solutions to customer, vendor and station needs.
Professional Experience
Univision Communications, Inc. (UCI)
Univision Houston Local Media, Houston, TX
On a daily basis, our vast portfolio of Television, Radio and Digital outlets, entertain and inform more Hispanics than any other media company in the country.
President & General Manager
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- Lead all aspects of station operations for record revenue, ratings and engagement in television, radio, digital and social media properties, including advertising sales, marketing, news and production. Univision Houston comprises KXLN (Univision) and KFTH (UniMas), KLAT-AM, KLTN-FM, KOVE-FM, KAMA-FM and KQBU-FM.
Jim Doyle & Associates, Inc., Sarasota, FL
Jim Doyle & Associates is a marketing firm of speakers, authors, trainers and consultants dedicated to helping television sales organizations create powerful, customer centric cultures that consistently grow revenue.
President (December 2014 – September 2019)
Executive Vice President & Chief Operating Officer (January 2013 – December 2014)
Senior Vice President (December 2011 – January 2013)
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- Lead and manage a company that annually makes over 5,000 sales calls and closes over $50,000,000 in digital and television revenue for partner stations.
- Continued best in class growth with products and services in 86% of the nation’s TV markets
- Producer of the industry’s first virtual interactive teaching and training platform, Doyle On Demand
- Consult, teach and advise stations in 21 of the top 25 television markets
- A member of the National Speakers Association Million Dollar Group
- Awarded the Certified Speaking Professional (CSP) designation. Only 1.4%, (761) of the over 53,000 speakers worldwide hold the CSP credential
- Management keynote speaker and industry thought leader
- Multi-best-selling author of Engaged Management, a 3 volume management and leadership book series
ACME Communications, Inc.
Executive Vice President (March 2010 – November 2011)
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- Focused on ACME’s company exit strategy by building value in our remaining assets to position them attractively for sale; in turn, maximizing shareholder return on investment
- Directed day-to-day performance of ACME Television corporate staff located in Dayton, OH
- Restructured the system of syndicated distribution for The Daily Buzz, ACME’s national morning news program. Held ultimate responsibility for The Daily Buzz market clearances. Provided news show talent critiques, set design improvements, content segment revisions, and on-air and digital Buzz Brands feedback in the interest of ratings and revenue increases.
- Oversaw the reversal of negatively performing WBXX-TV, Knoxville, TN. In July of 2010, the station revenue was pacing -20%. By December of 2010, the pacing had improved to +36% and sign-on/sign-off ratings had Increased +51%. WBXX received the #1 rated CW affiliate in the country designation for 2011, beating four time winner WBDT, Dayton.
- Managed the relationship and negotiation with LIN Media and Lockwood Broadcasting during the process of selling our Dayton, Green Bay and Knoxville television properties. Conducted due diligence and negotiated asset purchase agreement points for the positioning and selling of remaining ACME assets.
WBDT-TV, Dayton Ohio
(The CW Affiliate, previously The WB, ACME Communications)
Vice President & General Manager (December 2005 – March 2010)
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- Supervised transition of station from the third highest rated Warner Brothers affiliate in the nation to the #1 rated CW affiliate in the country (#1 consecutively for years 2007, 2008, 2009 and 2010.)
- Guided the WBDT team to wins of two prestigious network awards: Free To Be The Best (2008) and Model For Success (2010) and Dayton’s Better Business Bureau Eclipse Integrity Award (2010)
- Led staff (2006) to a 211k over cash flow budget performance. The station finished +8.9% in a -2.1% market
- Grew revenue market share (2008, x-pol) +33% in a -29.5% market. The station finished nearly 400k over cash flow budget
- In a six station market, the station performed as high as #2 national and #3 local in market revenue audits
- Executed 10pm news share agreement with LIN Television’s, NBC affiliate, WDTN. Responsible for anchor and reporter selections, block structure, theme, overall look of the news broadcast and promotion. WBDT was the #1 rated 10pm news station the 26th day of broadcast
- Revamped station promotional effort with a “like me” emphasis and overnight ratings quarter hour pull-through strategy which resulted in double digit ratings percentage growth
- Organized community news “give back” focus to local communities, charities and viewers
- Developed community penetration plan with a “be everywhere” philosophy targeting athletics, entertainment, arts and morning news exchange
- Presented local and regional speaking engagements (inclusive of other broadcast groups) on standard operating procedures and methods for conducting positive and productive business operations
Station Manager & General Sales Manager (October 2001 – November 2005)
Challenged to deliver emerging station revenue growth in a down trending market, restructured station staff, dramatically improved account relationships and two news launches.
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- Increased total revenue +79% (year one), +19% (year two), +5% (year three); new business sales +63% (year one), +31% (year two), +21% (year three); local direct sales +54% (year one), +17% (year two), +27% (year three).
- Delivered a 2.1 RepPlus (year one), 2.4 (year two), 2.5 (year three).
- Increased market share +70% in a +7% market (year one) and +20% in a flat market (year two).
- Directed corporate digital sales and maintenance of CarSoup.com.
- Responsible for supervision of all station employees. Through position results descriptions, hired, trained and developed the staff and significantly improved their quality, productivity, morale and “focus” through a system of training and “flow through” goals.
- Implemented station news relaunch, sweeps and syndication promotion strategy.
- Oversaw syndicated station sales for ACME’s national morning news show, The Daily Buzz.
KHMT-TV & KSVI-TV, Billings, Montana
Station Manager (July 1999 – September 2001)
Responsible for dual station news launch, creation and maintenance of cash flow, revenue and expense models
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- Built, hired and launched news operation from “ground up” adding four daily newscasts to two non-news stations.
- Directed move of sales department to satellite office and directed station remodel to accommodate news.
- Built station promotion strategy with emphasis on sweeps, programming, internet and news launch.
General Sales Manager (July 1999 – December 2000)
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- Re-built processes, organization and staff with nearly 70% new hires.
- Responsible for total revenue of both stations. Delivered station revenue record in 2000. +19.7% over 1999.
- Increased new business sales +77% (year one) and +66% (year two); local direct sales +9.1% (year one) and +11.8% (year two); sports sales +57% (year one) and +49% (year two).
- Increased market share +8% in a market down –15.6%.
- One of eleven managers selected to participate in the inaugural Quorum Broadcasting Brain Storming Summit; with a goal of building non-traditional revenue models and a company revenue strategy to combat the anticipated 2001 advertising economy downturn.
- Scored #1 in the nation on the media personality profile exam as administered by Castle Light Consulting of Charleston, West Virginia. Test answers were combined with other high scorers to create a “top manager” exam given to candidates to determine their skills match to top media leaders.
WRGT-TV & WKEF-TV, Dayton, OH
(FOX & NBC Affiliates, ACT III, Sullivan Broadcasting, Sinclair Communications)
Local Sales Manager (March 1998 – July 1999)
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- Increased new business sales 17% year to year.
- Directed sales launch of first in the market 10pm newscast.
- Management team leader for duopoly presentations.
- Interim Director of Sales duties for both stations (eighteen account executives and three sales assistants) during management vacancy.
WRGT (FOX) Account Executive (February 1994 – Fubruary 1998)
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- Built 200k list into 1.2 million.
- Consistently #2 among Sullivan Broadcasting account executives (twenty-two stations) in local direct billing. Wrote over 400k in local direct billing in 1997.
- Top station biller in new business, local direct and sports billing in 1995, 1996, 1997.
- Handled all local political sales.
- Achieved Top Gun status twenty-eight consecutive months, eight quarters and two annual awards.
- Negotiated national account sales in absence of National Sales Manager.
WRVC-FM & WTKZ-AM Radio, Huntington, West Virginia
Assistant to Operations Manager (Summer 1991)
WIRO-AM & WMLV-FM Radio, Ironton, Ohio
DJ/News Writer/Sports Commentator/Promotions Director/Account Executive (June 1985 – October 1986)
Radio disc jockey at the age of 15.
Education
Central Texas College
Killeen Texas
Associate in
General Studies
Ohio University
Athens Ohio
Bachelor of Science in
Telecommunications,
Minor in Management
Marshall University
Huntington West Virginia
Master of Arts in Journalism,
Emphasis in Broadcast
Station Management
Awards
John Hannon is a member of the National Speakers Association and has achieved the Certified Speaking Professional (CSP) designation. Only 1.4%, (761) of the over 53,000 speakers worldwide hold the CSP credential.
- Certified Speaking Professional (CSP)
- Dayton Business Journal 40 Under 40
- Alpha Epsilon Rho Honorary Society
- Bayliss Broadcast Scholarship
- Captain of Ohio University Rugby team
- Golden Key National Honor Society
- Marshall University Graduate Scholarship
- Cum Laude Graduate, National Dean’s List
Affiliations & Memberships
Military – 12 Year Veteran
- United States Air Force Veteran
- United States Air Force Reserve Veteran
- Ohio Army National Guard Veteran
Professional
- Advertising Review Council – Chair
- American Advertising Federation
- Chamber of Commerce – Executive Trustee Board & Marketing, Communications Chair
- Montana Broadcasting Association
- National Association of Broadcasters
- National Speakers Association
- National Speakers Association Million Dollar Group
- Ohio Area Auto Dealers Association
- Ohio Association of Broadcasters
- Springfield Chamber of Commerce
- Warner Brothers Network Advisory Board
